Malaysia International Motor Expo 2023

Malaysia International Motor Expo (MIME) is a new generation of physical show that addresses the challenge of attracting the growing community of connected workers, corporate suits, entrepreneurs and bosses where mobility is a service and who browse from home on smartphones & laptops before heading to the traditional brick and mortar showroom to confirm their on-line choice.

Post pandemic, the social media experience is has strengthened the effect of physical group events such as the Malaysia International Motor Expo.

Participation in MIME is a strategic factor for car companies this year and over the next five years when completely new car brands from China compete for market share with hitherto unheard of levels of Advanced Driving Assistance Systems (ADAS) in entry-level cars.