Mitsubishi Motors North America, Inc. moves one step closer to the official grand opening of its first U.S. Gallery dealership facilities, with the unveiling of signage at the Antioch, Tenn.-based facility, located on the outskirts of Nashville.
The Gallery dealership model will be a partnership between MMNA and local dealer partners around the U.S., and allows the company to bring the Mitsubishi Motors story and its vehicles to shoppers in retail-heavy areas, mixed-use commercial/retail areas and shopping malls. This first facility will be developed in partnership with Murfreesboro, Tenn.-based City Auto Mitsubishi. The City Auto team will provide highly trained brand specialists for the facility, personnel who are knowledgeable with Mitsubishi Motors vehicles and the company's in-car technology and brand history.
While a vehicle cannot be purchased at the Antioch Gallery store, visitors can learn more about Mitsubishi Motors, choose a vehicle from City Auto's inventory, even start the paperwork necessary through the company's unique online ClickShop internet process. The next step for a prospective buyer would be a visit to City Auto's main store, only 20 minutes away, where they can complete the sale and drive away in their new Mitsubishi.
"This is an entirely new way for a mass-market car company to differentiate itself from the competition, just one more way Mitsubishi Motors is breaking the mold of what shoppers think buying a new car should look and feel like," said Mark Chaffin, MMNA's president and CEO. "From the outset, we wanted to create a high-touch, low-pressure way for shoppers to discover our brand and to learn more about what we stand for, the philosophy behind our engineering, and the vehicles we sell. City Auto's team is as excited as we are about what this Gallery facility could mean for their business, and how it will support the Mitsubishi Motors brand in the greater Nashville market."
The Gallery dealership concept is just one aspect of MMNA's forward-looking business plan, dubbed Momentum 2030. The plan is defined by four key points:
A path to electrification
A path to a renewed and expanded product line-up that will strengthen Mitsubishi Motors in North America
A path to a modernized retail sales model
A path to network expansion and sales growth
The Mitsubishi Motors/City Auto Gallery facility is located at 4230 Century Farms Terrace, Suite 106, in Antioch. The Century Farms facility is a 300-plus-acre mixed-use master-planned development incorporating retail, office and entertainment options, located at Exit 60 from Interstate 24.
It is expected that once this proof-of-concept model is completed, other Mitsubishi Motors dealer partners from around the country will pursue their own Gallery dealerships.
Since moving its national headquarters to Franklin, Tenn. in 2019, Mitsubishi Motors has committed to giving back to the state that welcomed it so warmly. The company is offering a special $1,000 purchase incentive, stackable on top of any other applicable incentives, to any eligible Tennessee resident purchasing a new 2025 or 2026 Mitsubishi Outlander Sport. This special local purchase incentive is available to qualified buyers and running through the Memorial Day weekend, closing on May 31, 2026.
Mitsubishi Motors is proud to sell America's Best-Backed Vehicles, offering three separate SUVs starting under $30,000 MSRP, with industry-leading warranty and care programs.
For more information please visit www.MitsubishiCars.com.
