Subaru of America, Inc. reported 52,733 vehicle sales for April 2026, a 5.9 percent decrease compared to the previous year. Forester sales remained strong, making it the volume leader for the fourth month in a row, and the Subaru family of electric vehicles also made a growing contribution to sales, achieving a collective best month ever with 2,053 vehicles sold.
Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: "Demand for affordable, capable, and safety-focused vehicles remains strong, and Subaru and our retailers continue to deliver on what customers value most. April's results underscore the strength of our diverse lineup of reliable gas, hybrid, and electric vehicles, from our trusted Crosstrek, Forester, and Outback to the newly introduced Trailseeker and Uncharted. Customers can also count on Subaru's commitment to being More Than a Car Company®, reflected in our recognition for the fourth consecutive year on Forbes' Best Brands for Social Impact list, honoring our long-standing focus on community."
Following Forester's top-seller position, Crosstrek achieved its best April ever, selling 15,677 vehicles. Outback numbers also remained strong, with 10,552 vehicles sold. Trailseeker and Uncharted began reaching retailer locations in April, contributing to increased Subaru EV sales alongside Solterra.
Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: "Customers seeking a wide range of vehicles engineered with advanced safety features, innovative technologies, and rugged dependability continue to rely on Subaru and our retailers. In April, our retailers also helped us celebrate another year of strong results from the Subaru Share the Love® Event, supporting meaningful causes in their local communities and strengthening trust well beyond the showroom. Together, we are building on the values that truly differentiate Subaru in meaningful ways."
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